In Depth Book Study & Review Program from

One of the questions that I get asked most often is “Lawrence, what are you currently reading?” I created a post a while back of my 25 most influential books of all time. However, with that post, I could not go very in depth about what I liked and learned from each book. Also, reading something without some sort of action attached to it will add very little value to your life.

For the reasons above I have decided to start an in depth book study to review the ideas of some of the best business thinkers and take action. I hope that this book study will sharpen my skills as an entrepreneur while sharing my thought process with others. Another great benefit is that reading new ideas sets off triggers in my brain to keep me motivated. As an entrepreneur, you have to manage your own time and it can become easy to slack off.

I would love your input and insights as we go through each book. It would be cool to have other dedicated entrepreneurs follow along with the reading.

How Will It Work?

I will review three books at a time and will do an in-depth review/reflection of 1 to 2 chapters per post. Reading one book at a time can often bore me, so I decided to pick one book from each of the general bins below:

  • Economics and Business Models – These will mainly be books that talk about how to make better decisions and the different strategies for structuring a new venture.

  • Actionable Entrepreneurship Skills – These books will go into the nuts and bolts of setting up and running a company. Topics like analytics, affiliate marketing, operations, etc. will fill up this bin.

  • General Leadership and Biographies – This will deal with the softer skills of business and is also meant to inspire/motivate us.

After we finish each book, I will try to do a Skype interview with the author of the book to gain some additional insight.

The First Three Books

Here are the first three books that I want to start with:

Economics & Business Models: Making Great Decisions in Business & Life by David R. Henderson and Charles Hooper

Actionable Entrepreneurship: Web Analytics 2.0 by Avinash Kaushik

Leadership & Biography: The Score Takes Care of Itself by Bill Walsh

I would love to hear your thoughts and feedback in the comments below…